For years people have asked why we don’t alter our name. We’ve been told that if we ‘d just alter our name, we ‘d get more traction, and that it’s not brandable, and would never ever be accepted. However Sucuri has an important significance to us.
First, “sucuri” is a Portuguese word for the anaconda discovered in the Brazilian Amazon. The sucuri has a credibility for being big and unsafe, dominating its environment.
Second, it was the name provided to a Brazilian tank destroyer in the 1980s, the EE-18 Sucuri tank destroyer.
How we came to be actually called Sucuri is a story within itself.
Daniel, the guy that has actually set every line of code in our innovation, was having an evening alone with his grandfather. Daniel shared his thoughts on what he was constructing and how lost he was on what to call it.
Understand Daniel’s household history comes from a long line of Brazilian military guys. His dad is an active Four-Star General in the Brazilian Army, specializing in tank/ artillery warfare. After hearing Daniel’s technological dream could see no other more fitting name than Sucuri. He went on to discuss the deeply rooted history of the tank destroyer and how the Brazilian Army depended on its supremacy throughout earlier conflicts. This name is as method to commemorate that history and advise us of where and how this company was built.
So, one line of code at a time, Sucuri is now known globally as one of the leading website security business on the planet. We’ll admit that it brings a smile to our face when the naysayers stumble over the pronunciation of the name.
Sucuri, like the Amazonian anaconda and the tank destroyer, believe in complete market supremacy that can be achieved through a ruthless dedication to our people, product and market. Our ability to ruin attacks – malware and non-malware issues – is 2nd to none. We might be smaller but those that have actually utilized the help of Sucuri comprehend exactly what the name suggests – Assurance and quality service.
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